By Marcelo Taborda,
BYD Brazil Sales Director
A few days ago, in conversation with a friend and respected professional, we were talking about the photovoltaic market. It's hard not to talk about it, especially given the dynamism that's growing every day, a characteristic that I really admire. The sun has heated up sales, and that's no figure of speech. There are already more than 20,000 companies working with solar energy. If at one time we were surprised by the number of pharmacies, today we can say the same for companies specializing in solar. This number includes brands that have been conquering space through serious work, distributors who have been partners for a long time and newcomers, some with more experience and others who have bet on an inexhaustible financial source.
Intersolar is another example. From 250 exhibitors in 2021, this edition has already exceeded 370 and the expectation is for more than 30,000 visitors over the three days of the event, which starts next Tuesday 23rd and runs until Thursday 25th at Expo Center Norte in São Paulo. Our presence is confirmed and we are in the final preparations. In particular, of the various editions I've attended in my professional career, this one is even more special. I believe it's because of the new positioning of BYD Brasil's BU Solar and its launch last July of an integrated solution that corresponds to the generation, storage and use of energy in electric mobility.
In generation, our photovoltaic module factory in Campinas/SP with large-scale production and quality certified by the research and development laboratory. In storage, our lithium iron phosphate batteries (LIFEPO4) - the world's safest and a manufacturing plant in Manaus. In terms of mobility, electric vehicles have been surprising us and speak for themselves. We recently took the lead in global sales, which include battery (BEV) and plug-in hybrid (PHEV) vehicles.
With this solution, the inverters were still missing, a key element in BYD's quest for a complete solution for the solar energy market, making it the only manufacturer capable of supplying all the system's products under a single brand. This makes me happy and certifies the stance I strongly advocate: delivering a complete solution and offering the customer one identity and only one door to knock on if necessary.
Intersolar South America is eagerly awaited, where we will present our differentials and a novelty that will stimulate dreams. I invite partners, suppliers and friends to visit us at the White Pavilion, B3 Street, stand 50. The program for the three days of the fair also includes a schedule of talks with BYD Brasil's engineering, R&D, after-sales, SGI and electric vehicle teams.
